the outside as inside in an endless adventure amidst blurred 
images and mysterious contours.

     However, the American car had been fashioned in 
accordance with the visual  mandates of the typographic and 
the movie images. The American car was an enclosed space, 
not a tactile space. And an enclosed space, as was shown in 
the chapter on Print, is one in which all spatial qualities have 
been reduced to visual terms. So in the American car, as the 
French observed decades ago, “one is not on the road, one is in 
the car.” By contrast, the European car aims to drag you along 
the road and to provide a great deal of vibration for the 
bottom. Brigitte Bardot got into the news when it was 
discovered that she liked to drive barefoot in order to get the 
maximum vibration. Even English cars, weak on visual 
appearance as they are, have been guilty of advertising that